Market Maker Real Estate Blog

    Having a solid database full of prospects, past clients and members of your sphere is exciting as it represents a ton of great relationships and potential business. That said, not having a strategy in place to maximize the results you get from your database can render all of that opportunity virtually unattainable.When properly managed, your database can help you to effectively contact and nurture the folks you’ve chosen with whom to stay in touch with. Doing this will...

As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts. Your database is...

  Trust, as you know, is a core ingredient to building a strong working relationship. However, if you want to earn someone’s business and keep it, you must establish authority as well. The first time you call a prospect for the first time, you likely haven’t given them a good reason to care about you and what you’re saying. They’re likely asking themselves: “Who is this person?” “Why should I believe anything they say?” Do they...

    You want more listing sales, but seller opportunities are getting snapped up faster than shrimp cocktail at a Christmas party.   And if I’m right, for you It’s not a matter of being able to convert sellers at the kitchen table, it’s a matter of being able to get in front of enough of them to build your listing inventory and control your business in this decidedly seller’s market.   CTA   Conventional...

    The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing.   You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight.   That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it.   In fact, there are five of them to be exact and doing...