Market Maker Real Estate Blog

  The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings)   There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...

    “These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...

  Putting your team together the right way makes all the difference   You’re ready to grow your team, but you’re in a bit of a quandary.   Do you hire an administrative assistant next or do you hire an ISA?   Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor?   It’s a tough decision to make and one that could send your business into a financial tailspin if...

  How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...

      The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive  authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...