The Best Ways to Stay in Front of Your Subscribers: Video

The Best Ways to Stay in Front of Your Subscribers: Video

    If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here.   In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells.   People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...

Read More
The Best Ways to Stay in Front of Your Subscribers Part 3: Social Media

The Best Ways to Stay in Front of Your Subscribers Part 3: Social Media

    There’s no shortage of social media outlets available to business owners and consumers these days.   In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis.   That said, there is a much smaller number of social networking sites where the majority of people spend most of their time.   Fifteen to be exact.     And it’s on these sites where you should invest your...

Read More
The Real Estate Team Myth

The Real Estate Team Myth

Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team.   You start building the team by hiring an assistant and a couple buyer's agents.   They aren't the best, but they are excited...you generate leads for them, but they don't call all of them.  One leaves, so you...

Read More
The Truth About Discounting Your Commission

The Truth About Discounting Your Commission

    Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...

Read More

How to Add 4 New Listings Every Month

A Step-by-Step Guide on how to fill your calendar every month with listing appointments   Half of the battle is over.  You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals.  (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...

Read More